SEO Tip: Why Creating a Google Author Profile Can Increase Site Traffic by Up to 50 Percent
Several webmasters and bloggers have found that just by creating their Google Author profile, site traffic has increased simply by anywhere from 15 to 50 percent. Evidence?
In the MediaShift article, Google Authorship: Why It’s Important and How to Implement This, the author states that a number of blogs have seen traffic increase from 15 percent to 50 percent when authorship was claimed.
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The author goes on to suggest that when he completed and additional his author profile to his site, he saw a 20 percent increase in traffic.
This is yet more proof that filling out this particular profile and making it a permanent a part of your site is important to ranking properly in SERPs (search engine outcome pages). Following is why; but before we get to the particulars of exactly why this metric is so important to ranking well, let’s explain briefly what it is for those who might not know.
What is Google Authorship?
In simple layman’s terms, it’s claiming credit for your articles for all the web to see. You know how sometimes you do a search for something and when the search results are came back you’ll see a photo of a person beside certain results?
Well, this photo is part of their Google+ profile; it lets you know that this is the individual who authored that particular piece of content. If you click on the photo, it’ll take you to not only a page which contains their particular profile, but one with hyperlinks to their other online content as well.
Why Google Authorship Is Important in Content Marketing?
One of the main reasons this is important is it helps to cut down on content theft. How?
When a piece of content is published, the original author gets credit for it. So , if someone comes along and scrapes (steals it) and publishes it on their site, because the original author has claimed it via their Google+ Author profile, then Google can discount it as duplicate content. Hence, the original author’s will receive the credit for it, not the content thief.
SEO Writing, Google Authorship and Penguin 2 . zero
One of the goals of Penguin 2 . 0, the big algorithm update Search engines did in May 2013 was to “reward websites that offer genuine worth, ” according to Matt Cutts (Google’s SEO guru).
Because spammers may take the time to create useful, original content material, when you claim your content via Google Authorship, the search giant “rewards” you instead of some spam web site that may have stolen your content.