Lately I’ve been doing tons of reading on blogging. I’ve read everything from tips on running a blog to articles on different social media websites (like Stumbleupon) to what SEO is to…you name it, if its about blogging, I’ve been reading it.
This has been such an interesting learning experience. I’m having a blast jumping right into the blog world.
I’m finding out that though there are obvious differences (real life communication is, uhhh, face to face, which makes it a little more personal. Things on the web tend to be less cordial. People say things that they wouldn’t dream of if they were face to face with the person), the blogosphere functions a lot like the social world outside the web.
Basically, its all about relationships.
In the real world, if you want to make a business venture successful, you gotta network. You gotta get out there, mingle around and rub shoulders with people. You gotta be nice, help others out, do a few favors. Those who are merely self-focused quickly get ignored and left behind. The “favor bank principle” applies just as much in the blogging world than it does in the real world.
Along those lines, most people I’ve consulted say the same things about building your blog. A few of the commonalities are:
1) Linking out.
2) Commenting on other’s sites
3) Featuring other bloggers on your blog
4) Belonging to social media sites
5) The little things build up to make a big difference, things like your avatar (first impressions!), the professional look of your blog, etc.
6) Frequent quality posts keep them coming back.
In summary, a combination of effective advertising and great writing pays dividends over time. One without the other yields diminishing returns.
Here is a list of some of the best articles I’ve read so far (the titles are pretty self explanatory, so I’m not going to add any commentary myself):
17) Linking secrets
24) Linking no-nos
30) Weblog usability